We exist to honour the people and places behind Ecuadorian paja toquilla craftsmanship. To tell their story with clarity, pride, and consistency.

This is not a brand built on trends, but on deep respect for origin, for craft, and for the generations who have carried this knowledge long before the world recognised its value. Our purpose is to give visibility to what has always been there, but not always seen.

Every piece reflects the identity of a nation capable of producing world-class luxury. We approach our work as craft, and our collaborations as true partnerships, with the intention of creating something meaningful and enduring.

Behind every paja toquilla hat are generations of artisans who have kept this tradition alive through their hands and knowledge.

These recognitions cement what artisans in Montecristi have always known: that what they make is not just a hat. It is a living piece of history.

Flérida Yolanda Pachay Anchundía UNESCO Award of Excellence recipient At the heart of Montecristi craftsmanship are artisans like Flérida - one of a rare few who has dedicated her life to mastering the craft at its most demanding level. Her skill has been recognised with a UNESCO Award of Excellence, honouring a lifetime devoted to preserving this tradition. The award celebrates not just technical skill, but the whole spirit of what makes a craft worth preserving: authenticity, innovation, care for the environment, and a deep sense of responsibility to the community and the culture it comes from. Somewhere in Montecristi, there is a woman who has given her life to this craft - and the world's leading cultural institution paused, looked at her hands, and said: this matters. She matters.

Otto Pachay Artisan & son of Flérida Yolanda Pachay Anchundía The craft does not end with Flérida. Her son Otto learned the art of paja toquilla weaving directly from her hands - a living example of how this tradition passes not through institutions, but through families. Through patience, presence, and love. Today, Otto works alongside his mother, carrying forward what she taught him and ensuring that the knowledge she has spent a lifetime mastering will not be lost. This is what generational craft looks like - not a museum piece, but a living practice, passed from mother to son, hand to hand.